Safely is a non-toxic cleaning line created by Kris Jenner and Emma Grede (the founding partner of Skims and CEO and co-founder of Good American). The Safely line launched in March 2021 and expanded its offerings to Walmart in February of this year. Safely is made up of everyday cleaning essentials like hand soap and laundry detergent, and it promises a powerful clean without the use of chemicals like sulfates, parabens, phthalates, or dyes. Its affordable price points start at just $5.98, hoping to make safe cleaning accessible to more consumers. According to Safely’s website, the new scent smells “like drinking an iced lavender latte on a warm sandy beach.” While we can’t say we’ve ever done that particular activity, it sounds amazing. And if we must clean our counters with something, it might as well smell like Santa Monica. Below, discover the new Calm Safely products available exclusively at Walmart.
