In addition to feeling nice to walk, sit and lay on, carpet provides shock absorption thanks to its flexibility and cushioning. This effect is increased dramatically if there is underpad beneath the carpet. So, not only is carpet more comfortable to the touch, but it is also easier on the body when standing or walking on it over a long period of time. Reducing heat loss means that carpet can help you save on the costs associated with heating a home, such as electricity or natural gas. For regions that experience cold winters, this could amount to big cost savings every year. Source: The Carpet and Rug Institute. Many hard surface flooring products, such as solid hardwood and vinyl floor, require special preparation before they can be installed. Specific sub-floor requirements must be met, or existing flooring must be coated before installation can occur. Carpet typically eliminates these concerns, as it can be installed over a variety of sub-floors, with far less stringent requirements. This saves a great deal of cost. Additionally, carpet itself can be less expensive than other materials such as hardwood. So, while of course there are exceptions to every rule, carpet is generally more cost-effective than hard surface flooring.